👋🏼 Hello, I’m Yui.
A New York based user behavior researcher with 6+ years of experience in a tech company
Passionate about understanding how people interact with technology and using data-driven insights to make better user experiences
Highly skilled in conducting a range of qualitative research methods and synthesizing multiple datasets to identify human-centric insights
Have marketing and business strategy background where I helped Fortune 500 companies with data-driven actionable insights
Currently freelancing to help small to medium-sized businesses’ UX projects
Outside of work, love visiting National Parks & doing outdoor activities (swimming, surfing, snowboarding, hiking, biking, camping etc)
Studied and worked in 4 countries (Japan, Canada, US and UK)
Fig 1: My career journey
Fig 2: Countries where I studied and worked