👋🏼 Hello, I’m Yui.

• A New York based user behavior researcher with 6+ years of experience in a tech company

• Passionate about understanding how people interact with technology and using data-driven insights to make better user experiences

• Highly skilled in conducting a range of qualitative research methods and synthesizing multiple datasets to identify human-centric insights

• Have marketing and business strategy background where I helped Fortune 500 companies with data-driven actionable insights

• Currently freelancing to help small to medium-sized businesses’ UX projects

• Outside of work, love visiting National Parks & doing outdoor activities (swimming, surfing, snowboarding, hiking, biking, camping etc)

• Studied and worked in 4 countries (Japan, Canada, US and UK)

Fig 1: My career journey